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Interactive App company, imactive, have developed an app that allows you to interact with a children’s book, ‘Rusty the Squeaky Robot’.

They had tried to produce their own film of how the app works, shooting over the shoulder of a user as they flipped through the app. But they soon realised this wasn’t quite as easy as it seemed!

Filming an app on a screen is notoriously difficult. As well as lighting, positioning and reflection issues, the user has to time all of their moves precisely, and not get anything wrong. To solve these issues, we instead animated the user experience of the entire app which gave us full control.

If you like the look of the book, it is available to buy here —

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