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We’ve been working with City West Housing in Salford for many years now, and recently completed several projects for them, including this animated short film about their new business start-up scheme. The animation is similar to the City West Amblecote Gardens but has a distinct style with flat colours and different cartoon characters. It was created with Adobe After Effects in conjunction with Adobe Premiere (the main software used by us for editing video) and it has 3 parts (intro, content and outro).

The intro & outro were designed by us from a simple graphic provided by the client. After doing “our magic processing” we managed to spilt it up in a massive word cloud that comes from the back of the camera and assembles itself into place to form the “Don’t keep it under your hat” logo.

The content of the animation contains several images with different case studies from this new business start-up scheme.