From August 2015, Hebden Bridge Picture House will be screening monthly classic films, starting with ”Roman Holiday”. Rogue Robot created a short ad to promote the films, taking classic cinema title styles to show the range of films being screened. We based each of the sections on actual titles from films like ”A Fistful of Dollars” and ”Vertigo”, even replicating the film stock and grain to create a sense of authenticity.
The final image is a composite still of the Picture House, adorned with spotlights, red carpet and illuminated sign – all added on in post production. The ad is running before every picture house screening, and will be updated each month with the title of that month’s film.