4K Ready Edit Suites

By 20/11/2014News
4k_HD_Edit_Suite_Rogue_Robot

4k_HD_Edit_suite

A couple of weeks ago we updated one of our edit computers and now we can provide 4K editing services for our clients.

But what exactly does 4K mean?

4K is a big buzzword in video production at the moment, and there’s a lot talked about it. But not many words are spent actually explaining what it is.
Well, in the ‘olden days’ of TV we produced our videos in SD or standard definition. This looked fine on normal TV screens, but once plasmas and LED screens became more prevalent these image started to look rather low resolution.
So the next step was HD or High Definition – going up from 720×576 pixels in SD to 1920×1080 pixels.

This required more processing power so at Rogue Robot we duly updated our systems and software to give our clients the quality they needed.
And HD has stayed as the ‘standard’ definition for most of the work we, and other video production companies, currently produce.
Indeed, it is likely to stay that way for some time, because HD is playable on a huge range of screens, from home TVs to laptops.

Now we come to 4K.

If you like, you can define HD as 2k – that is 2000 (or near enough) pixels wide. So that makes 4k (yes, you’ve got it) 4000 pixels wide. This is also known as Ultra-HD, and the pictures it produces can be absolutely stunning.

Disadvantages of working with 4K footage

As always, good things come at a cost. In our case, here are some examples of disadvantages:

  • The images need to be captured with a 4K camera – of which there are more and more each week.
  • The images need to be viewed on a 4K screen to get the most out of them.
  • The images in Ultra-HD are twice the size of HD, but so are the file sizes.

So while it may seem a good idea to start producing 4K content, you have to consider how you are going to play these huge files back, and on what kind of screen. It may be completely ineffective to produce 4K videos when they are only going to be screened on a laptop or uploaded to Vimeo.

Why do we offer 4K editing services?

At Rogue Robot, we have moved towards 4K not because we want to produce 4K content (although we can, should a client wish) but because it allows us to work with high resolution images which can be manipulated, scaled and cropped in ways not possible in HD. And because we want the best systems at our disposal to produce the best work we can for our clients on time and on budget.

Our two, 4K edit and graphics systems are some of the fastest out there, and over the coming months we’ll be pushing them as far as we can to produce fantastic images, both for our clients and for some secret projects we have lined up.

Keep watching our blog for future updates…

Disadvantages of working with 4K footage

As always, good things come at a cost. In our case, here are some examples of disadvantages:

  • The images need to be captured with a 4K camera – of which there are more and more each week.
  • The images need to be viewed on a 4K screen to get the most out of them.
  • The images in Ultra-HD are twice the size of HD, but so are the file sizes.

So while it may seem a good idea to start producing 4K content, you have to consider how you are going to play these huge files back, and on what kind of screen. It may be completely ineffective to produce 4K videos when they are only going to be screened on a laptop or uploaded to Vimeo.

Why do we offer 4K editing services?

At Rogue Robot, we have moved towards 4K not because we want to produce 4K content (although we can, should a client wish) but because it allows us to work with high resolution images which can be manipulated, scaled and cropped in ways not possible in HD. And because we want the best systems at our disposal to produce the best work we can for our clients on time and on budget.

Our two, 4K edit and graphics systems are some of the fastest out there, and over the coming months we’ll be pushing them as far as we can to produce fantastic images, both for our clients and for some secret projects we have lined up.

Keep watching our blog for future updates…