Rogue Robot celebrates the World Cup 2014 with new film for VISA

By 30/07/2014News

Rogue Robot  have recently completed their latest project: a World Cup 2014 highlights film for VISA. The film, commissioned by IMG San Francisco, was screened at a high profile event the day before the World Cup Final in Rio for VISA execs and clients.

“We’ve produced work for IMG and VISA before,” says Chris Johnson-Standley, Creative Director of Rogue Robot. “They loved the style of our last big piece for 2013’s Confederations Cup, and asked for a similar feel.”

The film had to be constructed from still images of on-field play, making it a logistically complex job: “We had to go through huge selections of high res images that were available for download shortly after the matches and choose the ones that best captured the feel of each game.”

Chris describes how one team member, “the most avid football fan!”, was tasked with watching each match and selecting highlight images as they came in. While the rest of the team worked over the duration of the tournament to deconstruct the images.

Chris explains “Images were broken-down in Photoshop where we separated each individual player from their background. These were then brought into AfterEffects and animated to create super-slow-motion scenes, adding flying turf, frozen-in-time rain, lens flares, even sweat and spit!”

The client wanted at least one image of each team competing, “so we were always conscious of balancing this request with showing the highlights of the game. Games were being played as we worked, so the whole process had to be fluid and responsive, right up until the end of the last semi-final. ” The final piece, with full sign off from VISA, was delivered the afternoon after the last semi-final match, “allowing us to finish the film with a nice ‘Germany vs Argentina’ logo sting at the end!”